ABOUT

I craft considered digital content—micro to macro—with an intense focus on user experience. From product development to video production, blogging to writing a book, over a decade of diverse, design-adjacent experience shapes my strategic lens.

A collaborative and chronically curious researcher at heart, I love digging into the mechanics of brand identity and tinkering with words and images until only the most winsome ones remain. Think Vulcan with a poetic bent. 

In my personal life: I once took in the entire Lord of the Rings trilogy (extended editions) at Austin's Alamo Drafthouse, while being served a seven-course feast fit for a hobbit. Life highlight for sure.